Phase 2&3 of The BSX Thinking Framework.
You have defined your Customer (Phase 1). Now, you must engineer a product they cannot ignore.
Most founders build 'Feature Salads' based on vibes. This system forces you to build based on Value Architecture.
⚠️ Warning: Do Not Buy This Yet ⚠️
If you haven't defined your Customer Avatar with forensic precision, this system will be useless to you. You cannot build an offer for a ghost.
Start with Phase 1: Get Customer Clarity (Free)
Why Products Fail?
You don't fail because you can't code. You fail because you build solutions for problems that don't exist.
You are guessing.
- Guessing which features matter.
- Guessing what competitors missed.
- Guessing how the user flows.
Guessing is expensive.
Part 1: The Logic
Before you build, you must argue your case in court.
The Competitor Assassin Protocol:We don't just 'look' at competitors. We find their fatal flaws.The Solution Synthesis Table:A logic gate that forces you to prove every feature is either a 'Must-Have' or an 'Innovation.' If it's not solving a specific pain point, it gets cut.
Part 2: The Engine
Ideas are cheap. Execution is mechanics.
The Product Engine:Map the Input (User Action) → Engine (Logic) → Output (Reward).The User Journey:Stop hoping they 'figure it out.' Blueprint their path from 'Purchase' to 'First Win.'The Delivery Setup:A logistics checklist to ensure your handoff is smoother than a Fortune 500 SaaS.
You can spend the next 3 months building a product nobody wants. Or you can spend $169 and one week engineering a product that sells itself
The Deliverables
You are not buying a "Template." You are buying a Product Development Lab.
3 Phases. 1 Workspace.
Component | Description |
The Main Engine | The complete Notion Workspace. Pre-loaded with the Value Architecture & Packaging calculators. |
Phase 2: Value Architecture | Engineers the "What". Validates features using the Competitor Assassin & Solution Synthesis protocols. |
Phase 3: Packaging This Beast | Designs the "How". Maps the User Journey, Product Engine, and Delivery Logistics. |
The "Gold Standard" Examples | We pre-filled the entire system with a successful product example. Don't guess; copy our thinking. |
The Competitor Assassin | A specific protocol to find your competitor's fatal flaw and build the exact opposite. |
The Standard | The Explainer PDFs: Deep-dive logic (not manuals).
Pro Tips: Shortcuts for decision making
Broken Progress Tracker |
So Stop Building Feature Salads.Includes: Customer Clarity + Value Architecture + Packaging Protocols